#1 All Systems Professional White Shampoo

Description

Bring out the natural brilliance of the coat with #1 All Systems Professional White Shampoo. This professional color-enhancing shampoo is formulated with powerful coat cleansers, optical brighteners, and conditioning ingredients to thoroughly clean while helping reduce stains and brighten the coat. Despite the name, it isn’t just for white coats—it is especially recommended for black, silver, white, and cream coats and is safe for use on dogs and cats of all colors.

Rather than bleaching or artificially lightening the hair, Professional White Shampoo helps highlight and enhance the coat’s existing natural color. Optical brighteners help give dull or discolored coats a cleaner, brighter appearance, while conditioning ingredients help maintain the coat’s natural texture. The shampoo rinses quickly and completely, leaving the finished coat sparkling, clean, and essentially residue-free.

The formula also provides UV protection and is made without peroxide, bleach, bluing, or silicone products. For especially stubborn staining around the beard, whiskers, feet, and other problem areas, the shampoo can be applied full strength before being rinsed away. For regular all-over bathing, it is a concentrated formula that can be diluted with water.

Features & Benefits

• Professional color-enhancing shampoo
• Helps brighten and highlight natural coat colors
• Helps greatly reduce the appearance of stains and discoloration
• Contains optical brighteners
• Thoroughly removes excess dirt and oil
• Helps maintain and enhance the coat’s natural texture
• Leaves the coat sparkling and clean
• Rinses quickly and completely
• Leaves the coat essentially residue-free
• Provides UV protection
• Especially recommended for white coats
• Excellent for black coats
• Great for silver and cream coats
• Safe for use on all coat colors
• Can be used on dogs and cats
• Can be applied full strength to badly stained areas
• Excellent for stained beards, whiskers, and feet
• Contains conditioning ingredients
• Contains Hydrolyzed Collagen
• No peroxide
• No bleach
• No bluing
• No silicone products
• Concentrated professional formula
• Made in the USA
• Available in 16 oz. and gallon sizes

Directions

1. Thoroughly wet the coat with water.
2. For all-over body use, dilute 1 part #1 All Systems Professional White Shampoo with approximately 5–15 parts water.
3. Apply a generous amount of diluted shampoo to the wet coat.
4. Work thoroughly through the coat to remove excess dirt, oil, and buildup.
5. For badly stained areas such as whiskers, beards, and feet, the shampoo may be applied full strength.
6. Allow the shampoo to remain on the coat for 2–3 minutes.
7. Rinse thoroughly with clean water.
8. Repeat if necessary on heavily stained or soiled coats.
9. For a second shampoo, follow with the appropriate shampoo for the individual coat.

Perfect For

• White coats
• Black coats
• Silver coats
• Cream coats
• All other coat colors needing additional brightness
• Dull or lackluster coats
• Stained or discolored coats
• Stained beards and whiskers
• Stained feet and paws
• Dogs and cats
• Show dogs and competition grooming
• Preparing coats for the show ring
• Professional grooming salons
• Groomers wanting to enhance color without bleaching the coat
• Coats that need deep cleansing while maintaining their natural texture

Pro Tip: Don’t let the name Professional White Shampoo make you think this is only for white dogs. #1 All Systems specifically recommends it for black, silver, white, and cream coats, and it can safely be used on all colors. For stubborn staining around beards, whiskers, and feet, use the shampoo full strength on those areas and allow it to sit for 2–3 minutes before rinsing. Then follow with a second shampoo selected for the dog’s coat type and finish with the appropriate conditioner.

Ingredients:  Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Disodium Cocoamphodipropionate, Isostearamide MIPA, Glyceryl Laurate, Hydrolyzed Collagen, DMDM Hydantoin, Fragrance, Citric Acid, Tetrasodium EDTA, Basic Violet #3 (C142333), Direct Blue 86 (C174180)