#1 All Systems Pure White Shampoo

Description

Restore brightness and brilliance to light-colored coats with #1 All Systems Pure White Shampoo. This professional whitening, brightening, and stain-removing shampoo is specially formulated for white, cream, pale gold, and light silver coats. Its enzyme-based cleaning system helps tackle stubborn discoloration and staining while bringing back the clean, sparkling appearance of the coat.

Unlike an everyday whitening shampoo, Pure White is designed for coats that need more intensive stain removal and lightening. The formula combines its cleaning and brightening action with conditioning ingredients to help moisturize the hair and enhance shine while it works. It can be used full strength directly on stained or discolored areas, making it particularly useful for stained feet, legs, beards, furnishings, and other problem areas.

For best results, #1 All Systems recommends using Pure White as the second step in the bathing process. First cleanse the coat with #1 All Systems Super-Cleaning & Conditioning Shampoo or Crisp Coat Shampoo to remove excess oil and dirt. Pure White can then concentrate on staining and discoloration rather than basic cleansing. Results can also improve with continued use, making it a useful option for maintaining light-colored coats that are prone to recurring stains.

Features & Benefits

• Professional whitening and brightening shampoo
• Specially formulated for white and light-colored coats
• Excellent for white coats
• Great for cream coats
• Enhances pale gold coats
• Brightens light silver coats
• Helps remove stains and discoloration
• Uses an enzyme-based cleaning agent
• Helps restore sparkle and brilliance to dull coats
• Can be applied full strength to heavily stained areas
• Helps moisturize and condition while brightening
• Helps enhance coat shine
• Particularly useful for stained feet, legs, beards, and furnishings
• Can be used on parti-colored dogs with special attention to contact time
• Results may improve with continued use
• Safe for dogs and cats
• Concentrated professional formula
• May be diluted up to 10:1 if desired for general use
• Made in the USA
• Available in 16 oz. and gallon sizes

Directions

1. For best results, first shampoo the coat with #1 All Systems Super-Cleaning & Conditioning Shampoo or Crisp Coat Shampoo to remove excess dirt and oil.
2. Rinse the first shampoo completely from the coat.
3. Apply #1 All Systems Pure White Shampoo full strength directly to stained areas and areas that need additional brightening.
4. For the remainder of the coat, the manufacturer directions indicate the shampoo may be diluted up to 5:1 if desired.
5. Work the shampoo thoroughly through the coat.
6. Allow it to remain on the coat for approximately 3–5 minutes for maximum stain-removing benefits.
7. On parti-colored dogs, do not leave Pure White Shampoo on colored areas for more than 2 minutes, as it may affect the color.
8. Rinse completely with clean water.
9. Follow with the appropriate conditioner for the coat type.

Perfect For

• White coats
• Cream coats
• Pale gold coats
• Light silver coats
• Stained or discolored coats
• Stained feet and legs
• Stained beards and facial furnishings
• Light coats that have become dull or dingy
• Dogs that need more intensive whitening and brightening
• Parti-colored dogs when used according to directions
• Dogs and cats
• Show dogs and competition grooming
• Preparing light-colored coats for the show ring
• Professional grooming salons
• Groomers dealing with recurring staining
• Maintaining bright, clean-looking light coats

Pro Tip: Think of #1 All Systems Pure White Shampoo as the more intensive stain-removing step in your whitening routine. Instead of asking it to remove everyday dirt and oil too, clean the coat first, rinse thoroughly, and then apply Pure White directly to the areas that actually need whitening. Giving those stained areas the recommended 3–5 minutes of contact time allows the product to focus on discoloration. Just be careful with parti-colored coats—the colored areas should have no more than 2 minutes of contact time.

Ingredients:  Deionized Water, Ammonium Lauryl Sulfate, PEG-150 Distearate, Glycerin, Bleach 6%, Methylchloroisothiazolinone, Citrus Herbal Type Fragrance, Styrene/Acrylates Copolymer, Hydroxyproplyl Methylcellulose