Chris Christensen White On White Shampoo

Description

Bring dull, yellowed, or stained coats back to life with Chris Christensen White on White Shampoo. This professional color-correcting shampoo is specially formulated to remove unwanted yellow tones and brighten white coats while also enhancing the richness and brilliance of other coat colors. Unlike traditional whitening products, White on White contains no bleaching agents or harsh chemicals, making it a powerful yet coat-conscious choice for professional grooming and show preparation.

White on White is more than a cleansing shampoo—it acts as an optical color treatment. Its bluing agents help neutralize yellow tones and improve the way light reflects from the coat, creating a cleaner, brighter appearance. It can safely be used on all coat colors, not just white. On darker and colored coats, it helps enhance natural depth and produce a beautiful lustrous sheen.

The formula also contains coat-conditioning ingredients including Hydrolyzed Keratin Protein, Wheat Protein, Glycerin, Aloe Vera, Calendula, Allantoin, Chamomile, and Witch Hazel. The color-enhancing results can last for up to four weeks and will not rub off onto hands or clothing.

Features & Benefits

• Helps remove unwanted yellow tones from white and light coats
• Brightens whites for a cleaner, more brilliant appearance
• Can safely be used on all coat colors
• Enhances the richness and sheen of darker and colored coats
• Helps neutralize discoloration that ordinary cleansing may not remove
• Uses optical color correction rather than bleach
• Contains NO bleaching agents
• Contains NO harsh chemicals or softening agents
• Formulated with Hydrolyzed Keratin and Wheat Protein
• Contains Aloe Vera, Glycerin, Chamomile, Calendula, Allantoin, and Witch Hazel
• Color-enhancing results can last up to 4 weeks
• Will not rub off on hands or clothing
• Excellent for show and competition grooming
• Made in the USA
• Use full strength — do not dilute

Directions

1. For best results, first shampoo the coat with your preferred Chris Christensen cleansing shampoo. Chris Christensen recommends Clean Start Clarifying Shampoo.
2. Rinse thoroughly.
3. Apply White on White directly to the wet coat. Do not dilute.
4. Work thoroughly into a lather, concentrating on yellowed or discolored areas.
5. Allow the product to remain on the coat for 2–10 minutes, depending on the coat’s texture and porosity.
6. Rinse thoroughly with warm water.
7. Follow with Chris Christensen After U Bathe Conditioner to help seal the cuticle, lock in moisture, and reduce drying time.

First-Time Use

Because coat porosity and texture can affect how quickly the color-correcting pigments work, Chris Christensen recommends performing a spot test on an inconspicuous area before the first full application. Smooth and drop coats may process differently than coarse or wire coats, so checking the coat during processing helps determine the ideal timing.

Perfect For

• White coats with yellow or dingy tones
• Cream and light-colored coats
• Show dogs and competition grooming
• Sun-damaged or discolored coats
• Dark coats needing enhanced brilliance and sheen
• Multi-colored coats
• Professional grooming salons
• Breeders and handlers
• Routine color maintenance

Pro Tip: White on White is best thought of as a color-correcting treatment rather than your primary cleansing shampoo. For heavily soiled or product-laden coats, cleanse first with Chris Christensen Clean Start, rinse, and then apply White on White full strength. This allows the color treatment to work on a thoroughly clean coat. Always perform a spot test when using it for the first time, especially on porous or damaged hair, since these areas can absorb pigment more quickly.

Ingredients: Purified Water, Ethanolamides of Coconut Acid, Sodium Lauryl Sulfate, Hydrolyzed Keratin Protein, Wheat Protein, Glycerine, Aloe Vera, Citric Acid, Calendula, Allantoin, Chamomile, Witch Hazel, Methyl Paraben, Propyl Paraben, DMDM Hydantoin, Sambucus, Acid Colorants, Sage