EZ Groom Crystal White Shampoo

Description

Bring dull, stained coats back to life with EZ Groom Crystal White Shampoo, a professional color-enhancing shampoo designed to produce brilliant whites while improving the color, contrast, gloss, and sheen of all coat colors. Originally developed with show grooming in mind, Crystal White combines natural enzymes and powerful optical brighteners to create a cleaner, brighter, more polished coat without relying on bleach.

What makes Crystal White especially useful is its ability to target protein-based and organic stains. Natural enzymes help break down discoloration caused by urine, tears, blood, grass, saliva, and other organic soil, allowing the staining material to rinse away during bathing. Stubborn stains may require several baths, with EZ Groom noting that difficult staining can improve after three to four baths, while overall color and contrast may improve after two to three baths.

Although it’s especially popular for white coats, Crystal White can be used on all coat colors to enhance gloss, sheen, and contrast. A blend of botanical extracts helps condition and highlight the coat, while palm- and coconut-based cleansing agents provide effective cleaning. The formula is mild, hypoallergenic, safe for cats, and concentrated 8:1 for economical professional use.

Features & Benefits

• Brightens and enhances white and light-colored coats
• Improves color, contrast, gloss, and sheen on all coat colors
• Uses natural enzymes and optical brighteners
• Helps break down protein-based stains rather than simply covering discoloration
• Effective on stains caused by urine, tears, blood, grass, saliva, and organic soil
• Contains no bleach
• Helps restore brilliance to dull or dingy-looking coats
• Botanical extracts help condition, strengthen, and highlight the coat
• Palm- and coconut-based cleansing agents provide effective cleaning
• Mild and hypoallergenic
• Safe for cats
• Suitable for dogs, horses, and show cattle
• Professional concentrated formula dilutes 8:1
• Heat can enhance the shampoo’s enzymatic action, although heat is not required
• Designed not to create a “halo effect” under mercury vapor show lighting

Directions

1. Thoroughly wet the coat.
2. Dilute 1 part Crystal White Shampoo with up to 8 parts water.
3. Apply evenly throughout the coat, concentrating on stained or discolored areas.
4. Massage thoroughly through the hair to allow the enzymatic formula to work on organic staining.
5. Rinse completely with warm or cool water.
6. Repeat as needed for stubborn staining.
7. For additional moisture and softness, follow with your favorite conditioner.

For Stubborn Stains

Crystal White works progressively on difficult discoloration. EZ Groom states that stubborn stains may require three to four baths, so customers shouldn’t necessarily expect years of staining or severe discoloration to disappear after a single use. Regular use can gradually improve both stain appearance and overall coat brilliance.

Perfect For

• White and light-colored coats
• Tear and saliva staining
• Urine-stained coats
• Grass and organic stains
• Dull or dingy coats
• Multi-colored coats needing improved contrast
• Show and competition grooming
• Professional grooming salons
• Dogs and cats
• Parade and show horses
• Show cattle

Important

Keep out of eyes. The enzymatic action can be enhanced with warmth, but any warmed product should only be comfortably warm and never hot.

Pro Tip: For a heavily stained white coat, think of Crystal White as a progressive stain-removing and brightening treatment, not just a purple-style whitening shampoo. Its enzymes are designed to break down organic staining from things like urine, saliva, tears, grass, and blood. Use it consistently over several baths for difficult staining, then follow with your favorite conditioner to replenish moisture and softness while maintaining that bright, polished finish.