iGroom True Color Brightening Shampoo

Description

Bring out the best in every coat color with iGroom True Color Brightening Shampoo. This professional brightening formula is designed to neutralize unwanted yellow and dull tones in white coats while enhancing the richness and depth of darker coats. Whether you’re grooming a brilliant white Bichon, a black Poodle, or a richly colored Spaniel, this shampoo leaves coats cleaner, brighter, and more vibrant without the harshness of bleach or peroxide.

Powered by iGroom’s unique Protein Complex, featuring hydrolyzed wheat, soy, pea, rice, and vegetable proteins, this shampoo helps strengthen damaged hair while adding moisture, softness, and shine. Enriched with Panthenol (Pro-Vitamin B5), Sunflower Extract, and Chestnut Extract, the formula nourishes the coat as it cleanses. Free of sulfates, parabens, and phthalates, it’s gentle enough for routine grooming and safe for all coat colors. Finished with iGroom’s refreshing Evergreen Perfume, it leaves pets looking and smelling their very best.

Features & Benefits

• Brightens white coats without bleach or peroxide
• Neutralizes unwanted yellow and dull color tones
• Enhances depth and brilliance in darker coat colors
• Unique Protein Complex helps strengthen and repair damaged hair
• Hydrolyzed wheat, soy, pea, rice, and vegetable proteins provide moisture and conditioning
• Panthenol (Pro-Vitamin B5) promotes softness and shine
• Sunflower and Chestnut extracts help nourish healthy coats
• Safe for all coat colors
• Free of sulfates, parabens, and phthalates
• Fresh Evergreen Perfume fragrance
• Professional concentrated formula dilutes up to 16:1

Directions

1. Dilute up to 16 parts water to 1 part shampoo.
2. Thoroughly wet the coat with warm water.
3. Apply the shampoo evenly throughout the coat and work into a rich lather.
4. Allow the shampoo to remain on the coat for 3–5 minutes for maximum brightening benefits.
5. Rinse thoroughly.
6. Repeat if needed for heavily stained or dull coats.
7. Follow with your favorite iGroom Conditioner to lock in moisture and maximize shine.

Perfect For

• White, silver, cream, and light-colored coats
• Black, red, brown, and richly pigmented coats needing extra brilliance
• Removing yellowing and dullness
• Show dogs and competition grooming
• Everyday coat maintenance
• Professional grooming salons
• Dogs and cats of all coat colors

Pro Tip: For show-quality results, let iGroom True Color Brightening Shampoo sit on the coat for several minutes before rinsing. This gives the color-neutralizing pigments time to brighten whites while enhancing the richness of darker colors. Finish with an iGroom Conditioner matched to your pet’s coat type to leave the coat soft, vibrant, and full of natural shine.

Ingredient List: Purified Water, Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine, (Sodium Laureth Sulfate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, hydroxypropyl bis-hydroxyethyldimonium chloride, Panthenol, Sunflower extract, Chestnut extract, Phenoxyethanol, Ethyhexylglycerin, Perfume, Sodium Chloride, DC Violet red, blue.